Lower Your Investment Costs, Increase Your Returns

By on February 1, 2014

In the mid-1800s, in a collection of essays entitled “Conduct of Life,” Ralph Waldo Emersonobserved, “Money often costs too much.” More than 150 years later, his words remain well worth heeding, as we focus on one of the most effective ways to enhance your wealth: aggressively eliminating unnecessary investment costs.

Identifying Expenses: Hidden and in Plain Sight

The first step in managing investment expenses is to know where to find them. We divide them into two broad categories: transparent fees and hidden costs.

Transparent Fees

Transparent fees are readily apparent if you take the time to look for them. To name a few:

Fund management costs – If you are investing in mutual funds versus individual stocks and bonds, you’ll pay anywhere from a lot to a little to the fund manager who manages them.

Trading costs – When you buy or sell mutual funds, stocks, bonds or other securities, you pay a broker a commission to place your trade. These commissions are typically disclosed in your trade confirmation statements.

Advisor support – If you are working with a fee-only advisor like Dowling & Yahnke to help you build and maintain your investment portfolio, our fees are disclosed in the quarterly performance reports you receive from us as well as in the independent statements you receive from your account custodian.

Hidden Trading Costs

If all investment costs were fully transparent, we could simply choose based on the cheapest rack rate and move on. Unfortunately, if you fail to account for the hidden “gotchas,” you are still losing real money in significant amounts. How significant? “Shedding Light on ‘Invisible’ Costs,” a study published in the January/February 2013 Financial Analysts Journal, helps us quantify that figure. According to the paper’s abstract (emphasis is our own), “The authors found that funds’ annual trading costs are, on average, higher than their expense ratio and negatively affect performance.”

In other words, this and other evidence indicates that hidden costs can readily exceed those you see. And they only show up in the insidious form of lower returns or lost opportunities that are more difficult to measure but that impact your bottom line just as severely.

Here are a few of the more opaque ways investing can cost you more:

Fund manager trading activity – Some fund managers are masterful at aggressively minimizing the costs of buying and selling the securities within their funds, and at responsibly transferring those cost savings on to shareholders like you. Others may not manage their trading costs as adeptly, or may pocket any savings for themselves.

Your own trading activity – A poorly-managed portfolio can create a double-whammy for your returns if you’re investing in inefficiently-managed funds, and then you manage your own use of those funds in your portfolio inefficiently.

Tax impact – Similarly, a fund designed to be held within your taxable accounts can be managed with an eye towards minimizing your capital gains taxes.

Markups/Markdowns – This is a nasty hidden expense applicable to individual bond trades. When bonds are bought and sold, there is the equivalent of a “wholesale” versus “retail” price. The markup/markdown is the difference you pay versus the “wholesale” price; that extra, typically hidden amount, goes to the broker in addition to any disclosed commissions paid, which means you may unknowingly be paying more.

Taking Charge of Your Costs

So what are some of the steps we recommend for wisely managing your investment costs?

Pay attention to the disclosed costs. An essential first step is to take the time to know what your funds’ published costs are, and whether they compare favorably to other similar opportunities. You’ll find these costs listed in the fund prospectus as fees such as expense ratios, 12b-1 fees and sales charges/loads. You can also find them summarized by Morningstar, along with an assessment of how they compare to other similar funds.

Generally, seek funds with relatively low expense ratios and no 12b-1 fees or sales charges (i.e., no-load funds). Reasonable expense ratios can be justified as fair compensation for a fund manager’s efforts (with Morningstar’s independent assessment being a good place to start in defining “reasonable”). Other disclosed costs tend to be thinly veiled kickbacks that compensate brokers for recommending the fund to you, whether or not it’s in your best interest. These sorts of added costs do nothing to contribute to your end returns, and should be avoided.

Research your fund managers’ trading skills. As we described above, poor trading management shows up in diminished returns rather than being reflected in a fund’s fees. So how do you know? Cost-effective trading includes incorporating:

  • A scientific approach, based on the academic evidence on how our markets have delivered long-term wealth. This helps minimize unnecessary trades and associated costs.
  • Patience to be on the “cool” rather than the “hot” side of the trades. It’s only logical that those who are anxious to secure or unload a position won’t receive the best deals.
  • Buying power, or being a big enough market player to command superior negotiating power.

Take note of your fund managers’ commitment to client care. After all, a fund manager can charge a little or a lot to be excellent or poor at the job. The goal is to seek a fund manager who aggressively minimizes trading costs and demonstrably passes those cost savings on to you and other fund shareholders in the form of lower expense ratios and higher long-term performance compared to appropriate benchmarks.

Be your own best champion. The best fund manager in the world can’t save you from yourself. You must also avoid self-inflicted wounds, such as trading too frequently and without a deliberate plan, and failing to account for tax implications.

The Value of Advisor Fees

Last but not least, we must address our own advisor fees. Helping you maintain cost-effective investments and investment habits is where we begin to earn our keep. That’s without even considering other values we seek to provide, such as building improved financial peace of mind into your busy life.

In considering best practices for managing your investment costs, some steps may seem simple enough, such as comparing costs on Morningstar. Others are more challenging – such as conducting extensive due diligence on fund manager performance and client-care metrics, assessing current academic insights, and maintaining a tax-efficient portfolio. This is where it pays to have an experienced guide by your side.

There also is the challenge of adhering to a sensible, long-term strategy. There is ample evidence that investors who go it alone tend to underperform the very securities in which they’re invested due to hyperactive and ill-timed trading and its associated costs. In his November 2013 Wall Street Journal article, “How Investors Leave Billions on the Table,” columnist Jason Zweig said, “Over the past five years, Morningstar recently found, investors trailed all their funds by an annual average of 1.17 percentage points.”


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